Thanks to a very generous offer from the Atlanta Symphony Orchestra (ASO), the Brand Atlanta Campaign celebration originally scheduled for Centennial Olympic Park will now be held in Symphony Hall in the Woodruff Arts Center on November 10. As originally planned, the Celebrate Atlanta event will include a reception, the unveiling of the new marketing campaign, readings by celebrity guests, and a performance by the ASO, including a special performance of the new Atlanta Anthem, "The ATL."

Open seating is available to the public on a first come, first serve basis and is limited. Free tickets will be available at the will call window of the Woodruff Arts Center starting November 7 at 10 AM. On November 10, the reception will begin at 5 PM and doors will open at 6 PM.

The Brand Atlanta Campaign, launched in February 2005, was inspired by Mayor Shirley Franklin’s New Century Economic Development Plan. The Campaign is a public/private initiative focused on creating a new, compelling brand identity and integrated marketing plan for Atlanta. The Campaign works in partnership with the Atlanta Committee for Progress (ACP). The ACP, chaired by A.D. "Pete" Correll, chief executive officer and chairman of Georgia-Pacific Corp., collaborates with the City of Atlanta on economic development initiatives, advises and guides business recruitment efforts, and capitalizes on synergies between city government, business and community leadership.

The Brand Atlanta Campaign committee includes volunteers from diverse backgrounds such as city government, civic organizations and local businesses. These volunteers have committed an estimated $4 million in time and more than $1.3 million in in-kind donations to designing the Campaign. In 2006, The Brand Atlanta Campaign will expand to a regional, then national audience with the launch of a marketing campaign in select cities.

A lasting legacy of the 1996 Atlanta Olympics, Centennial Olympic Park has become a performing-arts venue, community gathering-space and an anchor for downtown development. The Georgia World Congress Center Authority operates the 21-acre Park, as well as the Georgia Dome and Georgia World Congress Center. The three state-owned facilities are one of the largest combined sports, entertainment and convention center facilities in the world.